You don't have to change yourself to fit us, because we're constantly moulding ourselves to fit you.
We are for you, we are for them, we are for everyone“We ’ re on a mission to influence the future of fashion, empowering people to wear whatever TF they want without fear of stereotype or judgement. ”
From our first ever brand campaign with a focus on genderinclusivity, to our ambition to revolutionise fast fashionthrough sustainable practises, We and our team fuelled bythis purpose to do things a little differently.
We strive to be a collaborative brand; learning, sharing andgrowing together with our customer and the creatorsaround us, putting them and their feedback at the core ofeverything we do, to design and curate products that weare proud of, and that our customers can feel comfortableenough to express themselves in.
Community is important to us, and we want to build a SOLADO community that offers a space for everyone, where nobody feels alienated.
Whether it’s through social issues, well-being or just inspiring imagery and content, we’re proud to amplify everyones’ voices through our collaborative fashion platform.
Yes we sell clothes; but we recognise there’s a way to do this that includes everyone, and makes it a little easier on the environment.
So shop wisely, aim to wear something more than once, swap your Solado with your friends and come back and see us when you want something new.
With your support, we’ll influence the future of fashion. Our team are dedicated to doing it differently, and want to put you at the heart of everything we do.